Chwalek Agency · Poland and the UK
I help small businesses plan and deliver email marketing, campaigns, websites, automation and reporting.
A short conversation about your goal, where things stand and a sensible next step.
The starting point
In a small or medium-sized business, the problem is rarely a shortage of possible activity. More often, there is no clear priority, no single person responsible for the whole picture, and no system connecting the plan, tools, data and day-to-day delivery.
Marketing happens reactively, making it hard to see what is actually working.
The business needs more valuable enquiries or bookings, more relevant traffic, or a stronger conversion path.
A campaign or new offer needs a clear plan and consistent leadership.
The website, contact database and tools do not work as one coherent system.
The team has good ideas, but not enough time or ownership to carry them through.
I help set the priority, turn it into a practical plan and see the agreed work through.
Services
I shape the scope around the problem, the stage of the business and the data available. We can start with a diagnostic, a defined project or ongoing support.
I organise contact data, segments, tags, custom fields and exclusion rules. I design campaigns and automations with clear entry logic, branches, waiting conditions and safe exits from each sequence.
I account for people already in other automations so they do not receive conflicting messages. The work can also include database hygiene, data-quality checks, pre-launch testing and post-campaign reporting.
I help plan a campaign or launch a new offer as a complete piece of work, rather than producing isolated assets. I analyse the available data, clarify decisions and turn them into a timeline, tasks, dependencies and responsibilities.
I coordinate delivery, keep decisions and risks visible, lead the work through launch, then bring the results and lessons together for the next stage.
I audit website structure, content, SEO, conversion journeys and mobile usability. I help turn the offer into a clear page structure, write or improve the copy, plan forms and connect the site to the right enquiry process.
I can also coordinate or carry out implementation in the existing technology, test the result and document the improvements.
I connect tasks, people, tools and data into one process with clear rules. I design customer-acquisition workflows, organise briefs and approvals, automate repeatable stages and build reports that support decisions.
Depending on the project, the scope can also include planning and managing Google Ads campaigns — without promising results before the data has been reviewed.
How I work
We define what needs to change, for whom, by when and which available data will show whether progress is being made.
I set the priority and define the scope, dependencies, responsibilities, risks and decisions ahead.
I turn the plan into tasks, coordinate the work, create or implement the agreed elements and look after quality.
I assess the results within the limits of the available data, explain the constraints and recommend the next step.
Selected experience
These examples show the work delivered and the thinking behind it. Results are presented with the context and limits of the available data.
01
Multilingual WordPress website redesign
I lead the project from content and SEO audits through information architecture, page design and implementation to desktop and mobile testing. The work covers Polish, English and German content.
Working with the owners on business requirements, page priorities, approvals and production decisions.
About the resultBooking comparison from an ongoing project, based on deduplicated enquiries received through the website and by email. The figures describe bookings, not completed rentals or revenue.
02
Email marketing, SEO and content operations
I led selected projects covering an onboarding programme, on-page and off-page SEO, intent-led content planning, and systems for delivery and reporting.
Working with stakeholders responsible for SEO, analytics, content operations and individual markets.
About the resultReported results across international-market landing pages from 2022 to 2025, reflecting work delivered with several people and teams.
03
Service website redesign
I planned and delivered a responsive redesign that reorganised a complex recruitment offer around the client’s problem, the stages of working together, a downloadable resource and booking a call.
Working with the owners on the direction of the offer, priorities and successive approvals.
About the resultGA4 comparison between 1 January–30 March and 28 May–25 August 2026; the redesign was introduced around April. The figures show a before-and-after observation rather than attributing the change solely to the redesign.
Recommendations
Selected excerpts from recommendations by people who worked with me at Twinkl.
“Krzysztof understands that effective strategy goes beyond individual channels and focuses on building integrated systems where everything works together. He is highly organised, data-driven, and consistently focused on the bigger picture.”
“Krzysztof isn’t just a manager; he is an operational architect. When he took over the strategy for the Polish market, he did more than manage it. He built a people-and-data system that could operate without constant oversight.”
“Krzysztof takes full responsibility for his work and shares good practice openly. He is professional and reliable, applying his knowledge both to guide his team and to keep improving his own way of working.”
Krzysztof ChwalekFounder & Marketing Partner
LinkedInAbout me
I’m Krzysztof Chwalek, Founder & Marketing Partner at Chwalek Agency. I combine experience in content strategy, email marketing, SEO, marketing operations, sales and project management with a practical approach to implementation.
You work directly with me. I help turn a business goal into a realistic plan, organise the work and carry the agreed scope through to completion. I also draw on experience working with teams in Poland and the UK when a company’s communications or growth plans span both markets.
First step
Thirty minutes is enough to define the goal, look at what is getting in the way and decide whether working together makes sense.
Book a 30-minute callNo obligation, and no ready-made answer before I understand the situation.